Oorilewa Singapore website launch 30-04-09

Posted on 30 April 2009

Singapore, April 2009 – Oorilewa is set to open its first online store in Singapore on 30 April 2007 at www.oorilewa.sg, a Shea butter-based skincare company from Japan.

Oorilewa, which means “Beauty of Shea” in Yoruba; an Africa language commonly used in Shea grown areas, is established by Amacs Corporation headquartered in Hamamatsu, Japan, with the focus of using high-quality oil essential in moisture retention. Through dedicated efforts, Amacs Corporation created a unique concept for Oorilewa – skin that has not been exposed to artificial stress and chemicals is healthy and naturally beautiful. In the course of this belief, Amacs Corporation succeeded in incorporating Africa’s finest Shea butter as the key ingredient in Oorilewa skincare products.

Brought to our local shores by Y’s Tech West Pte Ltd – a Japanese trading company, Oorilewa is set to capture the hearts of today’s new breed of wellness-conscious and eco-friendly customers. Added to that, Oorilewa is passionate about sharing the benefits of Shea butter and spreading the news on the excellence of its products with beauty lovers. Thus, an Oorilewa shopping website is set up for customers’ convenience. Simply key in the URL and customers will find a range of facial and sun care products that are essential in an everyday skincare regimen.

Natural goodness of Shea butter brings skin to life

The simplest and most effective formula comes from Mother Nature - Shea butter, extracted from carefully selected fruits of Shea trees that grow wild in Western and Central Africa. The benefits of Shea butter have been well-known for centuries and for many generations, it has been used by the African people to protect and rejuvenate their hair and skin. Its curative powers are effective in treating many skin problems like fading scars, eczema, burns, rashes, acne, severely dry skin, blemishes, dark spots, skin discoloration, stretch marks, wrinkles etc. On top of that, Shea butter contains oleic acid, emollients and anti-inflammatory agent that are essential in maintaining healthy and moisture-rich skin. It also provides natural ultraviolet sun protection and is easily absorbed by the skin without leaving a greasy feeling.

Pampering your skin the eco-friendly way

Oorilewa’s Shea butter is extracted from fruits of Shea trees grown naturally in 16 countries across Western and Central Africa. The brand strives to support the African people’s lives and contribute economic stability through fair trade. At the same time, all its manufacturing processes are non-polluting and environmentally conscious. Growing technologies are developed with the local farmers based on traditional methods and natural ways without the use of pesticides or chemical fertilizers.

Oorilewa Shea butter Collection

Oorilewa offers a range of facial soaps, serum, skin balm and sun care products that enable even the driest of skin to retain its moisture balance. One of the top selling products is Natural Oori Veil, a lightweight and fast absorbing body and face balm, which can be applied on the roughest spots – heels, elbows, knees and hair tips and other dry areas of the body. This balm is available for both dry and normal skin types.

Besides using high-quality Shea butter, Oorilewa believes aromatic stimulation is as important. All its products are enhanced with layers of Oorilewa-complex - a 100% natural fragrance blended with Apples, Black Gooseberry, Geranium, Rose and Barosma Betulina, making everyday skincare more enjoyable and rewarding.

In celebration of the launch.

Oorilewa will be giving away free Balancing Oori Serum (60ml) to 100 lucky winners upon registration online – entry is open from 1 May to 31 May 2009. As Oorilewa members, customers will get to enjoy all-year round free delivery service for purchases of $80 and above in a single transaction. Also, customers are entitled to a 50% discount on our One-month Value Set (for first-time buyers only) and 20% discount on all merchandise. Both offers are valid till 31 May 2009.